Advertising

Colour Positions	Indian Rate (in Rs)	International Rate (in US$)
Strip (V)	17,000	800
Full Page	55,000	2475
Full Page (bleed)	60,000	2875
Half-Page (Horizontal)	26,250	1315
Half-Page (Vertical)	26,250	1315
Half-Page (Vertical+ Bleed)	31,250	1565
Quarter Page	15,000	750

Premium Positions (Colour)	Indian Rate (in Rs)	International Rate (in US$)
Center spread	99,000	5000
1st Page of Text	60,000	3000
Double spread	90,000	4500
Back Cover	65,000	3250
Inside Back Cover	60,000	2875
Opposite Contents(Page 4)	50,000	2500
Inside Front Cover	60,000	3000

Additional Charge:
• Specific position=20% extra
• RHS position=10% extra
• Bleed=10% extra

Please note: Innovative positions available on request
         —  Gatefold (Cover)
         —  Adstrip (Cover)
         —  Add-ons

Mechanical Details

Size	Bleed (Ht x Wd cm)	Print (Ht x Wd cm)
Full Page	26.8 x 19.5	24.0 x 18.0
Double Spread	26.8 x 39.0	24.0 x 37.0
Half Page (H)	13.0 x 19.5	11.5 x 18.0
Half Page (V)	26.8 x 9.3	24.0 x 8.5
Quarter Page	13.0 x 9.3	11.5 x 8.5
Strip (H)	4.4 x 19.5	3.0 x 18.0
Strip (V)	26.8 x 6.5	24.0 x 5.5
Material: Only soft copies in EPS format, with proofs for colour matching will be accepted. Any other form, designing and processing charges shall have to be paid for such advertisements. Deadline for ad-material: 18th of the previous month Dates for distribution: 1st-3rd of the month

August 2010

Issue Vol. 6 No. 11