BenefIT February 2010 Issue Vol. 6 No. 5 ProductivITy Reading A Customer’s Mind: Is Not Rocket Science! Most of us would agree that the key to a business’ success lies with the customer. No wonder most organisations devote significant amounts of time and energy to explore ways to woo and retain their customers. IT has a solution for this business challenge, too!
Marketing Handle Online Negative Publicity With Care! You may be a victim of online negative publicity, which can affect your sales figures and ruin your business in a very short time. Read on to learn how to combat this phenomenon.	Marketing Jump On The Mobile Marketing Bandwagon You can now launch mobile marketing campaigns and easily build a brand without squandering funds on print and TV ads that often go unnoticed or reach people who have nothing to do with your product.

ERP Special Series Tips To Help You Choose The Right CRM Solution The market is flooded with a gamut of CRM solutions so choosing the correct one for your organisation may prove to be a daunting task. In conversation with Vandana Sharma of BenefIT Bureau, Kunal Singhal, CEO, Singhal System Solutions, addresses this issue and lists the parameters that business heads should keep in mind while choosing a CRM solution, or any other software solution. He also shares a few best practices to help organisations make the most of their CRM solution, along with tips on quantifying the ROI from their CRM deployments.	SecurITy Are You Using Your Surveillance Cameras, Intelligently? With security becoming a critical area of concern, most organisations have begun to opt for different technology tools to secure their digital as well as tangible assets—the most common being video surveillance infrastructure to monitor the movement of people in and out of the premises. But many of these deployments prove to be inadequate because firms generally use surveillance cameras only for online (real time) monitoring and do not install the infrastructure required to archive the historic data captured by these devices. Invariably, these organisations are ill-prepared to face an eventuality like theft, pilferage or any other assault on their assets—leading to a misconception that the investment in security systems was a waste. Venugopal D, product manager—Commercial Online Storage, StorageWorks Division, HP India Sales, in a conversation with Vandana Sharma of BenefIT Bureau, talks of how organisations can use their video surveillance cameras, intelligently, by backing up and archiving the 'past' for ready reference.

Buyers’ Guide Printers For Your Office Here’s a list of printers launched over the last four months in the Indian market.	Buyers’ Guide Surprise Tag Multi-function Inkjet Printers Below Rs 6,000.

Buyers’ Guide Brand New Fresh products, services and solutions	ERP Special Series There’s Much More to Movie-Biz Software Than Just Animation SP Corporation, a Mumbai-based entertainment group, has relied heavily on technology to manage its multiplex, Sterling Cineplex, and drive profitability.

Buyers’ Guide For Your Business Do you find proprietary software too expensive and beyond your budget? You are not alone. Free business software, which offers first-rate solutions for all your IT needs, ranging from the operating system to the most exquisite enterprise applications, is the way to go. Have a look at this comprehensive list of software solutions, right from sales and marketing applications, to the management of your IT infrastructure.	ERP Special Series Ask BenefIT—Your Own IT Consultant! Following last month’s ERP Special Series story, titled: “Business Intelligence: Power Your Decisions, Intelligently!” we received some interesting queries from our readers, which we felt needed to be shared with everyone. Our panellists Kumar Vembu, CEO, Go Frugal Technologies and R M Sudhakar, director, Netsoft Solutions, have addressed these questions.

ERP Special Series Technology—The Match Winner! Intencity, a Pune-based exclusive video game store, has expanded its business and boosted revenue by 40 per cent, using online store solutions.	ProductivITy Gazing Through New Windows (7) To Enhance Productivity! The desire to upgrade to faster, more efficient and secure computing is driving many organisations to adopt Microsoft’s latest operating system—Windows 7. We checked it out thoroughly to evaluate whether it would be a worthwhile investment.

Management A Cement Manufacturer Doubles Its Turnover, With IT Over the last five decades, Saurashtra Cement Limited has used technology as the springboard to vault to the forefront of the Indian cement industry.	Accounts Online Banking Benefits And Safety Tips You can save a lot of time by adopting online banking. But it is important to ensure that your transactions are secure. Here are some tips.

Management Handling Change In An Effective Manner Change is an integral part of any business. Whether it’s a shift to new technology or the adoption of a new solution, you have to face some challenges. To help adapt, control and profit from change, here are a few resourceful websites.
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August 2010

Issue Vol. 6 No. 11